Pentax is kicking its CES festivities into medium gear with a pair of cheapo point-and-shoot digicams that we expect will be a tipping point to a great avalanche of affordable shooters. The $199.95 Optio P70 features a 12-megapixel sensor, can capture 720p video at 15 FPS, ISO from 64 to an astounding 6400 (though only at 5-megapixels), has a 4x zoom lens, a 2.7-inch LCD display, and comes in silver, white, or red. The E70, meanwhile, sports a 10-megapixel sensor, a 2.4-inch display, 3x zoom, but delivers the same staggering ISO range as the P70 for a slightly more affordable $129.95. Both models feature "Pixel Track Shake Reduction" and face-detection, will be available in February, and have put at least one editor to sleep.

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