There's a lot to making a BD-Live
enhanced movie go (just ask the people behind Iron Man
), so Ascent Media's coordinating a three pronged approach to get connected discs out and working amongst the people. Sofatronic's Kaleidoscope tech is the backbone for developing interactive Blu-ray tech, while Akamai's network makes sure servers don't melt on day 1, and Ascent Media's Blink Digital group provides creative services to find implementations that appeal to viewers. Sounds great in theory, show us something we haven't seen before and make it work smoothly, then we'll be impressed.