DTS, the company responsible for all those DTS-HD Master Audio tracks that you adore, has just announced that it's picking up Neural Audio in order to expand its reach. The company that it's acquiring is described as an "audio technology business that licenses branded intellectual property solutions for the creation, distribution and playback of music, movies, broadcast programs and video games," and DTS is hoping to use this to get branded technology offerings into satellite radio, automotive and gaming markets. The deal cost DTS a stiff $7.5 million for "certain assets and liabilities," and it may end up forking out up to $7.5 million more over the next five years if "certain conditions" are met. Way to look ahead, DTS -- now, we're totally expecting 7.1-channel Blu-ray surround systems in our 2010 model year vehicles. Cool?

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DTS looks to expand its reach with Neural Audio acquisition