Jan 06, 2009 At the Consumer Electronics Show and Macworld Conference and Expo, Shure Incorporated extended the Company's legacy of world class microphones to the digital recording market, unveiling three new products – the PG27USB and PG42USB Side Address Condenser Microphones and the X2u XLR-to-USB Signal Adapter (XLR is the standard electrical connector for microphones). In recent years, consumers have taken recording into their own hands, creating an explosion of user-generated content. Now, the overwhelming number of low cost options for digital media production means that anyone with a computer and a microphone is a potential recording star, and the demand for tools that enable and encourage personal creativity is surging.
"Shure has catered to the high-fidelity audio cravings of consumers since the introduction of its first stereo phonograph cartridge 50 years ago," said Mark Karnes, Shure's Executive Director of Global Marketing. "Back then, we were just listening to music. Today, most of us are not only taking our music with us, we're also actively involved in creating and recording sound."
"Given the broad appeal of our new digital recording products, we chose the biggest consumer electronics stages in the country – the Consumer Electronics Show and Macworld – to introduce our highly anticipated answer to the question 'How can I replicate professional quality audio recording with my computer?' Our new digital recording microphones and adapter connect seamlessly for personal recording and produce rock star-caliber sound worthy of bearing the Shure name," continued Karnes.
Shure's iconic microphones have been used by everyone from Elvis Presley to FDR, and they are still the equipment of choice when high quality sound can't be sacrificed – such as in Grammy-winning performances and professional broadcasting arenas. Today, Shure is for the first time bringing its legendary microphones to every level of performer and recording enthusiast, including the new breed of aspiring audio enthusiasts that's proliferating as digital recording takes hold. These content creators need three key factors to produce accurate and high-quality recordings: superior equipment to translate sound; the ability to hear themselves (monitoring); and the ability to accurately adjust monitoring mix. Shure delivers all three capabilities with the new PG27USB and PG42USB microphones and X2u Adapter.
PG27USB and PG42USB Side Address Condenser Microphones
The PG27USB and PG42USB microphones connect professional-caliber Shure microphones to any USB computer port with "Plug and Play" performance. Excellent tools for multi-track recording, the cardioid condenser microphones feature built-in headphone monitoring with zero latency and monitor mix control, enabling users to instantly hear what they're recording through headphones and make adjustments on-the-go. Both microphones are durable enough for everyday use and practice, but sophisticated enough for advanced recording by the most discerning artists.
The key difference between the PG27USB and PG42USB microphones is the application for which they were designed:
Other unique features of the PG27USB and PG42USB include:
X2u XLR-to-USB Signal Adapter
The Shure X2u Adapter is a modular accessory that connects any XLR microphone to a computer to create better-than-CD quality recordings. As home recording flourishes, the X2u redefines what amateur musicians and podcasters can do in their homes and on the go. The X2u mimics the sleek, beautiful design of Shure's iconic SM57 and SM58 microphones and can be used unobtrusively for live and in-studio recording. The X2u's unique features include:
Pricing and Availability