What I find admirable with most press releases is their ability to downplay weaknesses (in this case, digital rights restrictions, err... 'protection'), and try to come across as advantageous for both the mobile network operators (MNOs, such a lovely abbreviation) AND the customer! Let me quote, for fun:
"“With this advanced technology, handset manufacturers and MNOs will be able to meet the increasingly sophisticated demands of consumers who want easy access to premium content on their mobile devices,” said Amir Lehr, senior director, business development, SanDisk. ----------- Easy access to premium content. This content restriction technology allows EASIER access than one without, apparently.
“The new LG KC910 Renoir highlights SanDisk’s storage-based service delivery technology that is designed to enhance an MNO’s ability to facilitate content usage in a flexible manner and lets service providers customize their method of content distribution.” --------- All the while benefiting the MNO! Win-Win?
the Nook Color proved it was an undercover tablet all along, Barnes and Noble has hit back with this latest Nook as proof of its focus on one thing: reading.
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What I find admirable with most press releases is their ability to downplay weaknesses (in this case, digital rights restrictions, err... 'protection'), and try to come across as advantageous for both the mobile network operators (MNOs, such a lovely abbreviation) AND the customer! Let me quote, for fun:
"“With this advanced technology, handset manufacturers and MNOs will be able to meet the increasingly sophisticated demands of consumers who want easy access to premium content on their mobile devices,” said Amir Lehr, senior director, business development, SanDisk.
-----------
Easy access to premium content. This content restriction technology allows EASIER access than one without, apparently.
“The new LG KC910 Renoir highlights SanDisk’s storage-based service delivery technology that is designed to enhance an MNO’s ability to facilitate content usage in a flexible manner and lets service providers customize their method of content distribution.”
---------
All the while benefiting the MNO!
Win-Win?
Sign me up for some of this. I want easy!