Check it, deal seekers -- yet another milestone has been reached, though we get the idea the deal won't be around for long. The patently obscure Nebraska Furniture Mart (we know, right?) has just dropped the price on an unnamed Memorex Blu-ray player (we're betting it's the MVBD-2510) to below $100. Even for those that aren't within driving distance of an actual B&M location, you can pony up $10 or so on top of the $99.99 price tag in order to have it shipped your way. Just think, in six months we'll have a half dozen BD decks to choose from for under a Benjamin. Or so we very much hope.

[Via SlickDeals, thanks Shaun]

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Memorex MVBD-2510 Blu-ray player sinks below $100