When we heard last September that General Electric was aiming to enter the "premium" HDTV market, we all had a brief laugh and continued on about our day. Apparently, our doubts are completely unfounded. According to an interview with numerous GE executives tied in with the initiative, the GE-branded sets will be serious contenders. In fact, bigwigs are hoping to make their sets "a top-tier brand that rivals the likes of Sony, Samsung, and Sharp." The secret sauce is the differentiation, as GE is looking to stuff internet connectivity, wireless audio and many other "advanced features" onto its sets in order to show up rivals. Among the early prototypes shown at CES earlier this month was a 46-inch HDTV with a GLT edgelight that utilized white Luminus LEDs and GLT's lightguide blades. It's also looking to expand into wireless video boxes with 1080i support, which means the sky really could be the limit here. Obviously, we're keeping our skeptic hats on until a commercial device hits the market, but you can definitely color us intrigued.

[Image courtesy of DecoRadios]