It's no secret that Vertu's delicate, understated design and real commitment to value for your hard-earned dollar have won the brand lots of fans here at Engadget -- and we're still kicking ourselves for being too busy to check out the company's store in Las Vegas during CES. Our Japanese readers are in luck, however -- come February 19, people in Ginza will have a Vertu store to call their own. Sure the thing looks a little less gaudy than we would have imagined -- an eighteen foot tall, solid gold, fire-breathing Dragon would have been nice -- but you can't really argue with a place that sets aside an entire floor for each handset line it carries (including Ferrari, Ascent and Signature). If you get a chance to visit, let us know what you think! More pics after the break.






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Vertu opens tasteful, refined retail location in Japan