Since sony is selling its products about 200-900 (see sony's netbook..lmao) euro more expensive than the other competitors, it was expected to have a loss. When you are selling a notebook or a screen much much more expensive than other brand's equal products in times like this, why are you waiting a customer to buy something from you? "vaio" and "bravia" doesn't mean anything to most buyers imo.
Sony used to be a very different company; they made electronics that cost a little less than the competition and just worked (long before that phrase became associated with Apple). But those days are long gone.
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Since sony is selling its products about 200-900 (see sony's netbook..lmao) euro more expensive than the other competitors, it was expected to have a loss. When you are selling a notebook or a screen much much more expensive than other brand's equal products in times like this, why are you waiting a customer to buy something from you? "vaio" and "bravia" doesn't mean anything to most buyers imo.
Sony used to be a very different company; they made electronics that cost a little less than the competition and just worked (long before that phrase became associated with Apple). But those days are long gone.