Format War Central have spotted a new Blu-ray deck from Magnavox at their local Wal-Mart -- the NB530MGX. It's a Profile 1.1 player, just like last year's discount darling NB500 model, so this is probably just a new model designation for a Funai-sourced player with NB500 internals. Cynical, we know, but it certainly would fit with the nondescript appearance on the scene. Honestly, we can't hold it against Format War Central for not picking this up and doing a breakdown -- the Funai, Magnavox and Philips nameplates that might be tacked on to this player all fail to get us excited. The upcoming VIZIO VBR100 player looks better and better.