There stands a good chance that you've never heard of Zodiac Interactive nor Alticast, but if a Cisco / Scientific-Atlanta tru2way set-top box ends up in your abode in the near future, there's an even better chance that those two firms will play a crucial role. The duo has just announced plans to plant its embedded software within tru2way STBs, with the combined solution enabling cable providers to "deliver interactive services and applications including next-generation interactive user interfaces, guides, messaging and advanced VOD." Additionally, MSOs will be able to more easily offer subscribers "advanced services such as TV widgets," though there's currently no timetable for when a completed box will be made available. Did we mention that the widget race was officially on?

Days to 1 million: the smartphone wars