About two months after a Lionsgate executive spoke out about the phenomenon of day-and-date DVD / VOD releases, and merely days after we heard that digital distribution wasn't expected to overtake packaged media in the near term comes this. Universal, Fox and Summit have all pledged to close or eliminate entirely the gap between when a title is shipped on DVD and when it's available in on-demand form via iTunes or programming providers. At least with some titles, that is. The move is supposedly being made in order to take advantage of the growing thirst for instant gratification when it comes to films, and rather than getting left behind, these three are choosing to adapt to changing customer desires. Not surprisingly, Sony Pictures Home Entertainment is still sticking to a 30 day (or so) delay before it releases a title to VOD, but considering its Q4 figures, it might want to consider hopping on the bandwagon.