With the PS3
not quite the slam-dunk Blu-ray player choice it once was for many
due to cheaper competition, Sony's new strategy to move units will include hybrid game / movie releases. Citing a significant sales bump with The Dark Knight
release, director of hardware marketing John Koller told Video Business
that we can expect to see as many as two or three releases here this year. Of course, we can just imagine the reaction when (insert high profile release here) packs a demo for the game tie-in instead of a lossless audio soundtrack or other extras, but otherwise we'll have to wait and see what positive effect this has for the movie or gaming crowds.