With the PS3 not quite the slam-dunk Blu-ray player choice it once was for many due to cheaper competition, Sony's new strategy to move units will include hybrid game / movie releases. Citing a significant sales bump with The Dark Knight release, director of hardware marketing John Koller told Video Business that we can expect to see as many as two or three releases here this year. Of course, we can just imagine the reaction when (insert high profile release here) packs a demo for the game tie-in instead of a lossless audio soundtrack or other extras, but otherwise we'll have to wait and see what positive effect this has for the movie or gaming crowds.

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Sony to boost the PS3 with game / movie combo Blu-ray discs this year