Apple may say that its Apple TV is just a hobby, but we know better. A recent survey for Apple TV users took a deep look at all activities users engaged in, and potentially more important, at which activities they didn't engage in. With the recent surge in interest in digital downloads, Apple has to be considering how it could exploit its box to take advantage of newfound interest, but that would likely require it to open its traditionally locked doors and allow other applications to ride shotgun. We already know that many users add extra capabilities not sanctioned by Apple, but boy, can you imagine the marketing on this thing if boxee, HD Netflix and Amazon Video On Demand were natively supported? We can dream, can't we?