For those of you that enjoyed the NBA All-Star circus in 3D this weekend, you'll soon be able to indulge in similar events in far more places. Cinedigm has announced today a partnership with Sony Pictures Releasing Corporation that will bring Live 3D HD capabilities to upwards of 10,000 digital cinema projection system across the US. Make no mistake -- companies can force consumers to pay attention if enough money and marketing is poured into something, and we get the feeling that these 3D events in cinemas aren't going away anytime soon. In fact, Cinedigm ultimately hopes to showcase spectacles such as the Super Bowl and the Olympic Games via its 3D HD technology, and with support like this, we don't see any reason why it won't be able to.

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