I really, truly respect Dell for how they have evolved from a bargain-basement brand with a pretty terrible reputation to a brand pushing out great, stylish and functional products.
However, that ugly, archaic logo wrecks all of their otherwise good-looking gear!
They are trying their hardest to make the logo work in the new sleek industrial design of its products, by chucking it into a circle. Which is about all they can do short of a full ID makeover. I think dell has evolved enough for the brand to be safe under a new Logo.
HP's Jon Rubenstein told us that his company wanted to veer in a new direction, and veer it surely did -- the HP Veer 4G will arguably be the smallest fully-functional smartphone on the market when it goes on sale May 15th.
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I really, truly respect Dell for how they have evolved from a bargain-basement brand with a pretty terrible reputation to a brand pushing out great, stylish and functional products.
However, that ugly, archaic logo wrecks all of their otherwise good-looking gear!
That is exactly what my reaction was. Maybe Dell can include a Sharpie to blackout their ugmo logo.
They are trying their hardest to make the logo work in the new sleek industrial design of its products, by chucking it into a circle. Which is about all they can do short of a full ID makeover. I think dell has evolved enough for the brand to be safe under a new Logo.