As the HDTV mainstays teeter on failure, drop lines and consider consolidation, newcomer EQD is hoping to exploit the situation by hitting the big guys where they simply can't compete: price. As we've already learned from VIZIO, price is king in the TV world right now, so when a new firm comes out swinging with 720p / 1080p HDTVs at "up to 20 percent less than other TV brands," we pay attention. Furthermore, EQD is slapping a two-year warranty on its entire AURIA line and pledging a portion of each sale towards charity. We're told to expect sets ranging from 16- to 47-inches in size, and each of the models should include an integrated ATSC / NTSC / QAM TV tuner along with HDMI 1.3 inputs. EQD is expected to make its HDTV debut when its first models ship in March or April, though only time will tell exactly how "low" these MSRPs will be.

[Via ElectronicHouse]

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EQD promises low prices on AURIA HDTV line, won't give specifics