GE, that iconic brand that has brought so many things to life -- from clock radios to locomotives to widespread air and water pollution -- is back with a new digital camera lineup to amuse and titillate the easily amused and titillated. The nine new devices (manufactured by General Imaging) feature auto scene detection, pan-capture panorama, optical image stabilization, and all but two boast at least 12 megapixels. These guys hit the UK in April, and all are priced at less than £150 (about $215). Full details after the break.




General Imaging announces 2009 GE camera range

General Imaging today announced its new range GE digital cameras for 2009. Nine new models were unveiled at the Photo Marketing Association trade show in Las Vegas.

The range, which will arrive in the UK from April, offers exciting new features; auto scene detection, pan-capture panorama, and optical image stabilisation.

Now entering their third model year, GE digital cameras offer higher resolution and more powerful zooms than ever before. Each camera in the 2009 collection features at least 9 megapixels of resolution – with seven models boasting 12 or more – helping capture your life and tell your story with greater clarity.

Ready for your close-up? GE cameras certainly are, as seven of the new models feature zooms of 5x or higher, including an impressive 12x zoom in the X3.

Waterproof – and hard to miss

GE cameras have always been a great fit for an active lifestyle, and the G3WP is no exception. It is waterproof to a depth of three metres and with a stylish design, it's predicted to be a hot model this year.

Speaking at PMA, Katsuhiko (Vic) Watanabe, President of General Imaging Europe Ltd, said: "We are launching a fantastic new line up of cameras, ranging from budget AA powered models right through to a stunning bridge camera with 12x zoom and great features to match. All the latest cameras feature 'Auto Scene Detection' and 'Pan-Capture Panorama'- two more great reasons to choose a GE camera."

Features in detail

Auto Scene Detection: this feature automatically determines the appropriate scene type and optimises exposure for sharp, vibrant pictures. It means you spend less time setting up your shot with more time to compose and frame it.

Pan-Capture Panorama: one of our most popular features just got even better. Our earlier panorama stitching feature allowed the user to seamlessly stitch together three photos into one extra-wide angle image. Pan-Capture Panorama is even easier, letting the user pan the camera across the scene while the engine automatically captures, determines overlap, and stitches the frames into a single panoramic picture.

Optical Image Stabilisation: while all GE cameras employ image stabilisation to overcome camera shake, General Imaging is including superior optical image stabilization technology in the E1276W and the X3.

Touch Panel LCD: the new E1250TW allows the user to control features by touching icons displayed on a three-inch LCD screen.

HDTV Output: The E1250TW also allows users to view high-definition photos connecting directly to their HDTV.

Most of the popular features from earlier models are back for 2009, including blink, smile and face detection, auto-adjust brightness LCD, and in-camera red-eye removal. Three of the new models also feature 28mm equivalent wide-angle lenses.

The new range will be arriving in the UK from April, starting with four models:
A950: 9 megapixels, 5x zoom, 2.5 inch screen
A1150: 11 megapixels, 5x zoom, 2.5 inch screen
A1250: 12 megapixels, 5x zoom, 2.5 inch screen
E1255W: 12 megapixels, 5x zoom, 3 inch screen, 28mm wide angle lens

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