"I never really understood why Apple has to shut down the store to update it."
They know dutiful bloggers will cover it. Despite their well know sarcasm an cynicism for gimmicks, when other companies do stuff like this, they still do it with a straight face out of loyalty/bias towards Apple.
It gives the signal to their fanboys to breakout the pompoms and gush all over the internet.
The new FiOS HD DVR, arguably the biggest update since Verizon released a DVR, thanks to its external storage support, enhanced multi-room functionality and slick new 16x9 HD user interface.
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I never really understood why Apple has to shut down the store to update it.
its all for dramatic effect ;)
"I never really understood why Apple has to shut down the store to update it."
They know dutiful bloggers will cover it. Despite their well know sarcasm an cynicism for gimmicks, when other companies do stuff like this, they still do it with a straight face out of loyalty/bias towards Apple.
It gives the signal to their fanboys to breakout the pompoms and gush all over the internet.