Kodak introduces EasyShare Z915 with 10x zoomer
By Darren Murph 
posted March 3rd 2009 12:01AM
posted March 3rd 2009 12:01AM
New Digital Camera from Kodak delivers high-zoom, high-resolution performance in a compact design
Kodak's innovative Smart Capture feature delivers beautiful pictures automatically
Rochester, NY, March 3, 2009 - Eastman Kodak Company (NYSE:EK) today introduced a new addition to its versatile line of digital cameras: the KODAK EASYSHARE Z915, featuring a powerful image stabilized 10X optical zoom lens and Kodak's innovative Smart Capture feature that consistently delivers high quality images.
The new camera debuted at Kodak's booth at the 2009 PMA International Convention and Trade Show in Las Vegas (booth F200, South Hall).
The KODAK EASYSHARE Z915 Digital Camera enables avid picture takers to easily capture crisp long-distance shots with a 10X image-stabilized optical zoom lens. The Z915 also offers fast click-to-capture performance and Kodak's innovative Smart Capture feature, which automatically detects the scene being shot and adjusts camera settings to capture the best image possible. Smart Capture also automatically applies KODAK PERFECT TOUCH processing to enhance highlight and shadow areas.
Lightweight and compact, the Z915 is available in a variety of colors: red, blue, black and gray.
"The new Z915 is a versatile camera that's ideal for families on the go, making it ideal for consumers who want more zoom but don't want a bulky camera," said John Blake, General Manager Digital Capture and Devices, Vice President, Eastman Kodak Company. "With its combination of Smart Capture and high zoom with optical image stabilization, the Z915 stands out in a fast-growing product category, and delivers great performance to consumers who are looking for new ways to advance their digital photography experience."
The new KODAK EASYSHARE Z915 Digital Camera offers:
• 10X image stabilized optical zoom lens;
• Kodak's innovative Smart Capture feature, which analyzes scenes and adjusts camera settings to automatically deliver beautiful pictures;
• HD picture capture;
• 10 MP for prints up to 30"x40";
• Versatile AA battery solution in a compact and stylish body;
• Bright and detail-rich 2.5-inch indoor/outdoor color display;
• Compatible with KODAK SDHC/SD Memory Cards;
• Color options include red, blue, black and gray;
• Available at US$199.95 MSRP from April, 2009.
Accessories
A range of accessories will be available for the new KODAK EASYSHARE Z915 Digital Camera, including KODAK Ni-MH AA Rechargeable Digital Camera Batteries and battery charger kits; KODAK SD and SDHC High Performance Memory Cards; KODAK Camera Bags and cases, and much more.
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
To learn more, visit the newly redesigned http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.
That's a rather odd position for the flash. Why didn't they just make it a pop-up? (putting greater distance between lens and flash can help reduce redeye)
Most folks who will buy this camera will use photoshop elements to remove any red eye, and this camera is aimed at "elements" level photographers.A non-uber setup is understandable, nay expected.
Whats with all the super plain looking cameras coming out these days? Recession means no company can hire a designer?
Man that's one ugly camera!
Yeah, though it's actually quite sleek that blind cyclops eye really gives one the shivers. That and the blank space at the back where the finder should be.
ugly? why is everyone hating on it? i happen to think it's pretty nice looking (from the front at least) - nice clean lines, comfortable-looking grip... it's simple, it's straightforward, and for the price i think it'll be a nice seller.
I am tired of digital camera makers claiming zoom factors while totally ignoring if these are optical or digital zooms. Frankly to me digital zoom is totally useless as I can always use photoshop for that the only think you should care about is optical zoom. If you are not sure about the difference this is a good place to quickky read about it http://www.printrates.com/resources_zoom.php after understanding you'd learn to ignore digital zoom factors they are really not important feature of a camera.
The big "10X Optical" on the top may be a hint.
But seriously, most makers these days just put in the Digital zoom as a footnote. I can't think of the last time where the claimed zoom was digital.
FOV? Sensor size? Speed? A/S Priority? Scene modes?
I don't get how this stands out at all... The 10X zoom on a smaller-than-superzoom form factor is not too shabby, but that's only assuming everything else is on par with the rest of the P&S market. Since nothing's been said about any of the non-marketing-buzzword features, I have to wonder whether they're intentionally leaving the little details out because they're worse than the other cameras out there, or because the people who put out this press release (and probably the camera too) need a clue about their target demographics.
And the accessories list is weak. It'd be one thing to say, filters and flashes or stuff, but Kodak-branded batteries, memory cards, and bag? Can they make the press release any more bland?