We heard that the cable industry (or at least TWC and Comcast) could begin offering up a lot of pay-TV content to subscribers via the web by this summer, but frankly, we didn't believe it. But thanks to new quotes from Time Warner chief executive Jeff Bewkes and DirecTV CEO Chase Carey, you can safely put us in the "believer" camp. Reportedly, TWC is looking to provide pay-TV content via the internet and even on mobile devices for no extra charge. Bewkes even noted that "everything on television should become available to [customers] on broadband for free," which is pretty amazing for a cable guy to say. DirecTV also seems kosher with the idea of giving in before customers simply jump ship, with its head honcho intelligently stating that "in the past, when a company tries to stop or block something from happening, it's usually failed." Oh, and this whole regime could totally be the shot in the arm mobile TV providers have been yearning for.

Read - TWC names TV-by-internet offering
Read - DirecTV following suit

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DirecTV shows interest in internet TV initiative, TWC chief gets even more serious