Wonder why TV manufacturers are so happy to jam the Internet into TV sets? A recent In-Stat
survey reveals that synchronizing the web and TV programming could be key going forward, since so many people (up to 50% of men and 30% of women, depending on age group) already watch TV while using a computer. They'll need to figure something out to keep customers attention, with results also indicating that around 15% of consumers plan to cut back on subscription TV, Internet and mobile services over the next year, which could trim up to $5 billion in revenue. Of course, you'll have to drop $3,495 to find out more about TV viewing habits including consumer interest in Internet TV services
, so we wouldn't be surprised to see the pay TV execs that cough up for this kind of data put it to use sooner rather than later.