My, my -- now isn't this something? Shortly after narrowly avoiding
a dastardly collision with bankruptcy, Sirius XM is looking to connect itself with profitable enterprises in an attempt to build market share and regain interest from budget-conscience consumers. Just weeks after hearing that the sat radio company could be preparing a few Sirius / DirecTV bundles
, CFO David Frear has now confirmed on a recent earnings call that the outfit is indeed developing an iPhone / iPod touch app. It's interesting to think that a satellite radio firm could be warming to delivering more content via the internet, but it's the apparent diversion from being a standalone offering that has us even more intrigued. It should be interesting to see how the pricing model works with this forthcoming app -- will users be able to get an iPhone subscription only? Will it be tossed in gratis with traditional subscriptions? So many questions, not enough patience.
[Image courtesy of SiriusBuzz