The Apple tax is to keep the company alive, and thriving enough to keep its R&D well funder. Look at how many other companies are DEAD now, because they could not price their product to stay in business.
For those looking for a device strictly for reading, the new Kobo is a nice little option. It's small enough to slip into a pocket, can do more with a PDF than the competition, and at $129, it's $10 cheaper than both the Nook and Kindle WiFi.
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The Apple tax is to keep the company alive, and thriving enough to keep its R&D well funder. Look at how many other companies are DEAD now, because they could not price their product to stay in business.
Yes we must all pay through the nose to companies so that they stay alive.
Don't know about you Mr. Stupid but I'm more interested in keeping money in my pocket that giving it all to a large corporation.