Far be it from the personality of Blu-ray (or the BDA, we should say) to reach for notoriety in any way possible, but Blu-ray has just gained one more modicum of staying power over in the UK. For the first time, the existing high-def movie format has been placed gently between the likes of fruit and kitty litter in the theoretical consumer "basket," which supposedly looks to best reflect UK consumer spending habits. We're also told that Freeview set-top-boxes have joined the fray, right along with DVD rentals and portable media players. Maybe that 396 percent surge in UK-based BD sales had a little something to do with it?

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Blu-ray and Freeview join UK consumption basket