Another month, another upscaling technology. Tapping into NVIDIA's versatile CUDA architecture, ArcSoft has just announced its SimHD upscaling tech, which scales SD and DVD content to "near high-definition quality." The app integrates with the company's heralded TotalMedia Theater, though you'll need an NVIDIA GPU in order to really take advantage. We're told that it's compatible with millions of NVIDIA GPUs from the GeForce 8 Series onwards, including GeForce and Quadro lines. The pain for better looking pixels? $19.95 and a 5MB download, which may or may not end up costing more than the code itself if you use Time Warner Cable.