When we came across this post at
Brand New, it was pretty clear from the outset that it was fake (the "April Fools" in the headline didn't hurt). Still, it got all the editors at Engadget thinking, and talking, about how badly
Verizon does need some kind of makeover. Across the board, it seems that the reaction to the big V's logo and branding is like-minded: it stinks. That cheap looking italicized Helvetica, the gaudy gradient on the check... the check itself. The whole thing looks like it was done by a first-year art student with a cracked copy of CorelDRAW. Meanwhile, in a few hours, the cats at
BN managed to mock something up that not only looks clever and inviting, but almost totally washes away the bad taste the current logo leaves in our mouths.
Look, we're not saying you should go the cloud direction here -- it might not be the right fit -- but maybe it's time to reconsider your drab, staid design, and start to paint yourself in a different light. There's one more pic after the break -- a device with the "new" logo... just imagine it.
posted April 2nd 2009 3:14PM
Honestly, I find that a helluva lot more appealing than the current Verizon logo.
i like this new logo
looks like wonka and verizon have merged. sending chocolate through MMS via Wonkavision in the mix????
I have a better idea. Rebrand the company as their parent, Vodaphone. No logo design necessary.
Pretty funny, when I saw the BN post this week I thought the exact same thing.
forget about verizon
what about t-mobile?
My son used to pronounce it Very Zone (Veri zon) every time he would see the logo on the side of a building close by.
"That cheap looking italicized Helvetica, the gaudy gradient on the check... the check itself. The whole thing looks like it was done by a first-year art student with a cracked copy of CorelDRAW."
This has me rolling a week later.