These won't quite put your studio on par with ESPN's latest efforts, but Sony has a new line of equipment meant to give an accessible entry point into professional HD production and keep its HDNA tag line spreading. The HSC-300 (pictured) and HXC-100 cameras do 1080i and 720p and work with existing lens adaptors and accessories,, making for an easy upgrade if for those willing to part with $69,900 and $45,900, respectively. The MVS-6000 switcher has a TBA pricetag and is meant to follow the MVS-8000G hardware's design, featuring a new SoC image processor enabling high speed processing at a much lower cost.

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