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Mobile data card growth slows dramatically in Q4 2008


Who woulda thunk it? A global recession leads to belt tightening, and belt tightening leads to fewer mobile data card sales. According to a new report from ComScore, that's exactly what happened at the tail end of last year, where WWAN card growth slowed to just 5 percent compared to 28 percent in Q4 2007. Still, carriers can't grumble too loudly -- after all, at least it grew. In fact, PC data card adoption rose 63 percent overall in 2008, and if any of these 4G services can see rollouts of significance, we suspect 2009 will show equally positive numbers. The reality is that mobile data is still priced far too high for the average Joe or Jane to stomach; most mobile broadband plans run upwards of $50 per month and require a two-year contract to get a free or cheap card, and unless one is planning to be on the road an awful lot, buying in just doesn't make sense when times are tough. In other words, cut us a break on these mobile data rates, operators -- it's what Uncle Sam would want.

[Via mocoNews]