Adams Media Research hasn't always had the most positive outlook on Blu-ray numbers, but its latest report indicates that despite the current state of the economy and the still-high price of Blu-ray discs the format is continuing to grow, with year to date numbers that nearly double those from last year at around 9 million compared to 4.8 million at this point in 2008. As usual, Andy Parsons of the BDA had a positive quote to give Video Business, since he was "delighted" by the figures, which also included an estimated total of 10.5 million Blu-ray households (including dedicated players and PS3s, no word if laptops played into that figure.) It's another year later, and there've been many more Blu-ray players sold so the growth isn't surprising, but there's also a lot more competition looking for the 1080p crown,but it looks like most are still hopping on the Blu bandwagon.

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Analyst: '09 YTD Blu-ray sales double those of '08, 10.5 million Blu-ray households in the U.S.