Yeah the standalone GPS market is going to start dying in a big way. If you can put out standalone units for < $100, it seems it's just a matter of time before every car manufacturer starts including it as a standard feature. Then what, you subsist on selling map updates to people? What they really need to be doing is making strategic partnerships with the automakers so they don't get left out.
I agree with this, I would love to be able to go into a dealership and purchase/lease my next vehicle with a Navi system "powered by Garmin/Tom Tom/ etc". It would make perfect sense for them to move in this direction. They could strike deals with the automakers similar to how how some automakers had XM others Sirius or some had audio systems by Bose other's Sony, etc. While they are it, strike up deals with the after market. I know Garmin has a deal with Kenwood and Tom Tom has a deal with Eclipse, they should strike up similar deals with other makers.
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Yeah the standalone GPS market is going to start dying in a big way. If you can put out standalone units for < $100, it seems it's just a matter of time before every car manufacturer starts including it as a standard feature. Then what, you subsist on selling map updates to people? What they really need to be doing is making strategic partnerships with the automakers so they don't get left out.
I agree with this, I would love to be able to go into a dealership and purchase/lease my next vehicle with a Navi system "powered by Garmin/Tom Tom/ etc". It would make perfect sense for them to move in this direction. They could strike deals with the automakers similar to how how some automakers had XM others Sirius or some had audio systems by Bose other's Sony, etc. While they are it, strike up deals with the after market. I know Garmin has a deal with Kenwood and Tom Tom has a deal with Eclipse, they should strike up similar deals with other makers.