It's already delayed its controversial broadband capping plan in a number of markets, and it looks like Time Warner Cable has now gone one big step further in Rochester, New York (one of the initial test markets), where it has reportedly scrapped the new tiered pricing plan altogether. As you no doubt recall, the plan was more or less modeled on cellphone pricing plans, and had intended to cap customers' data usage at a certain level and charge upwards of $1 per GB for any overages (eventually maxing out at $150 per month). That, naturally, didn't go over so well with folks, and even New York Senator Charles Schumer eventually got in on the act and complained directly to Time Warner Cable. Of course, this still doesn't officially mark the end of the pricing plan in other markets, but it certainly seems to be getting increasingly difficult for Time Warner Cable to move ahead with it.

[Thanks, Phil]

Update: As a few of you have helpfully pointed out in comments, Time Warner Cable has now put out a statement of its own that confirms in not-at-all Orwellian terms that it is shelving all of its consumption-based billing trials "while the customer education process continues." The company also says that it'll soon be making bandwidth measurement tools available to customers, which it hopes will "aid in the dialog going forward."

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Time Warner Cable scraps broadband capping plan in Rochester, NY