Sidekick LX gets "unboxed," shows off its creepier side

Fake corporate-marketing unboxing videos aren't anything new -- some of them are even pretty amazing -- but this latest one from T-Mobile is definitely the skeeziest we've ever seen. Follow along as a sex-crazed Sidekick LX attempts to limit access to his bubbly new owner's "spring break photos," pushes her into watching her "hot friends" play beach volleyball, and lament that he's ended up in the purse rather than her pocket -- yep, the Sidekick LX is the creepy little brother you wish you never had. No wonder she stashes it next to the pepper spray. Video after the break.

[Derek @ Apr 20th 2009 3:23PM]

WTF?

[sacapuntas @ Apr 20th 2009 3:31PM]

yeah, the shrieking bats at the end got me too.

[GiveMeYourTots @ Apr 20th 2009 9:25PM]

I second that WTF, and add a "Seriously?"

[thomas @ Apr 21st 2009 12:34AM]

noise at the end was the Sidekick shutdown noise.



still a weird video...

[poemtree @ Apr 22nd 2009 8:57PM]

Not unusual, remember Microsoft bought Danger. Videos like this are Microsoft's M.O. Just google "songsmith video".

[PoisonWolf @ Apr 20th 2009 3:24PM]

The phone was for like, literally 3 ~ 4 seconds before it vanished?

[ImaYam @ Apr 20th 2009 3:56PM]

Indirect Marketing, was and is proven to be more effective, yet a tad more expensive than direct marketing.

[absinthe party @ Apr 20th 2009 3:25PM]

I hate anchovies, lol.

[Dead_Rebel @ Apr 20th 2009 3:27PM]

I thought it was kinda funny.

[jmw253 @ Apr 20th 2009 3:27PM]

If the Sidekick LX had UMA calling, I'd be sold. I'll just happily stick with my Blackberry 8900. While both are pretty, I rather pay for a device that does, well...more, you know?

Creepy video nonetheless. The girl kinda scared me. I think it's the smile. :\

[Hey Ya @ Apr 20th 2009 3:27PM]

That was bad.

[rawrawrawr @ Apr 20th 2009 3:30PM]

It started off like a bad porn movie and finished off like a worse porn movie, in that it had no nudity.

[kingofdaberbz @ Apr 20th 2009 3:54PM]

Yeah, the vid kind of reminded me of a porno, but it was still pretty awesome. I like the ad.

[billcantfart @ Apr 20th 2009 4:06PM]

I think that's what all cellphone ads are gonna be like for the next 4 months.

[rawrawrawr @ Apr 20th 2009 4:18PM]

"I think that's what all cellphone ads are gonna be like for the next 4 months."

In that case i'm going to take up hermiteering for the next four months.

[dishbreak @ Apr 20th 2009 11:52PM]

Hahaha. Using sex appeal in a creepy awkward way. great!

[B3astofthe3ast @ Apr 20th 2009 3:40PM]

O__o wow...

Im not getting it cuz i have a G1, but i loved my sidekick LX. if i didnt have a g1 id totally get this

[PPC @ Apr 20th 2009 3:47PM]

She can swivel me anytime

[JJ @ Apr 20th 2009 4:10PM]

HAHAHAHAAHAHAHAHAHAHAH!!!

I hate you sidekick.

[oliver hart @ Apr 20th 2009 4:06PM]

worst "unboxing" ever

[Aaron H. @ Apr 20th 2009 4:09PM]

@ B3astofthe3ast, I had an LX, I loved it. I got a G1, I love it. Goin back to the LX, cuz I love it MORE! G1 is too slow doesn't do what it is suppose to do seamlessly, even with the updates it locks up a lot + battery life sucks + LX is just so streamline with everything soooooo LX>G1

[Eastman @ Apr 20th 2009 4:17PM]

More indirect marketing from Microsoft .. wooohooo ..
(though it was actually kinda funny this one)

i too hate anchovies !

[Joaquim @ Apr 20th 2009 4:21PM]

It would have been a brilliant ad if the phone was voiced by Neil Patrick Harris. He can pull off sleazy.

[superhobo @ Apr 20th 2009 4:31PM]

In the future...the sidekick becomes Syndrome, because I dumped it in the bin as soon as I got it.

[Kbalz @ Apr 20th 2009 4:33PM]

I'll undo that box

[Joe @ Apr 20th 2009 4:59PM]

He wants to be placed in her pocket so he can smell her pussy. If you know what I mean.

[grull27 @ Apr 20th 2009 5:51PM]

LOLOL

[Valicore @ Apr 20th 2009 6:18PM]

Buahahahahahaha, that was awesome.

[Robot Overlord @ Apr 20th 2009 7:55PM]

I don't know what you mean? does she carry a cat around?

[Chomsky @ Apr 21st 2009 8:21AM]

I don't get it

[brianarm14 @ Apr 20th 2009 5:42PM]

Nice

[glenskey @ Apr 20th 2009 7:35PM]

oh dear god. D:

[Sandogg @ Apr 20th 2009 8:12PM]

Okay, so...yeah. I'm not the only one who thought she was unboxing a new vibrator for her box

[Steven @ Apr 20th 2009 9:48PM]

HAHAHA! That is Hilarious. If only the Sidekic LX really talks to you with commentary like that, I would buy one right when it hits the shelves.

[Peter @ Apr 20th 2009 9:55PM]

what is that supposed to mean???