Hopefully in a deal that works out better than the Yankees new jetstream-enabled ballpark, Sony has signed up as the official HDTV of the Dallas Cowboys, and will be planting more than 3,000 LCDs throughout the facility. The entire system featuring 19- to 70-inch monitors is IPTV and RS-232 controlled and operators from the control room (once again, Sony-kitted) can throw any information or video on any display at a moment's notice. Of course, it's going to be tough for even a 70-inch monitor to distract fans from the main attraction, but if they are, they'll be looking at a Sony.

We're nominated for an EPpy Award!