The race to develop a mass-market color e-ink display is at fever pitch, and there's a new challenger on the scene: electrofluidic display, or EFD. Developed at the University of Cincinnati in partnership with a handful of private companies, the new tech apparently blows everything else out of the water -- according to professor Jason Heikenfeld, EFD has superior brightness, color saturation, and video speed, all in a 15-micron thick panel that can eventually be used in rollable displays. No word on when we'll see any products, but the partnership is spinning off a new company called Gamma Dynamics to commercialize the tech, so hopefully it'll be soon.

[Thanks, Wendy]

Read - University of Cincinnati press release
Read - EFD paper in Nature