AMD reorganizes, ATI now fully assimilated
It looks like the final step in AMD totally subsuming ATI has been taken. The company announced a reorganization around four specific pillars: products, future techology, marketing, and customer relations. The restructuring also marks the end of Randy Allen's tenure, as the SVP of the Computing Solutions Group has decided to leave for unspecified reasons. ATI holdover Rick Bergman, who had also be head of the subsidiary known internally as the Graphics Product Group, will head up the products division with the goal of unifying the GPU and CPU teams (not necessarily the products). We highly doubt this means ATI branding is going anywhere -- it's far too valuable for AMD. Will Bergman's lead help the company reclaim its position among the top ten chip makers? Give Fusion the kick in the pants it needs? Only time will tell.























Fanboy wars in 3..2..1
NVIDIA!!!!
/sarcasm.
Call them ATi CPU and well
It may change the market.
And then people find the AMD logo in the refuse bin.
Ahhh...AMD, I thought I would miss thee in switching to Intel, but lately you have been lagging behind, and even with this I don't see you rising back to the top any time soon. I am all for the merging of the two, but I will be sticking with Intel, and currently Nvidia for the time being...
I know its fanboy wars and all... but let me just say...
You should want AMD-ATI to do better whether you hate them or love them. We need some more fierce competition in the market to help make prices lower and standards higher.
I am all for competition, and am in no way a fanboy of either Intel, AMD, ATI or Nvidia. I merely go for the better product at the time, whether it be one or the other. It just so happens Intel and Nvidia seem to be ahead at the moment, so I go with them. When it comes to upgrading or rebuilding my machine in a year or so, and the tables have turned, then I go with what AMD or ATI have to offer. I love seeing the competition between AMD/Intel and ATI/Nvidia, without it who knows how far behind our current hardware would be!
nvidia is better
I disagree, nvidia is known for making faulty chipsets that overheat and cause BSOD, I can google you some proof if you like
ATI has not even come close to having the issues nvidia has. I will not ever buy another nvidia card or any product with nvidia
Maybe you forget about the nvidia vista driver issue, that all the vista BSOD issues were from the horrible drivers nvidia cranks out.
I dumped my ATI card because it kept crashing in games. I used to swear by ATI but their Crossfire support is pretty pathetic. My core i7 wipes the floor with anything AMD. If installed properly with adequate heating one shouldn't have problems. If a card is defective, take it back. You will know within the warranty period whether or not a card is shite. Too many nimwits packing 295's into a case with 1 fan and a 250 W PSU.
*Fanboy Away*
Or you could not spend the same amount as an HDTV would cost on your GPU solution and opt for the 4770 - 4890 range of video cards that will play just about any game at a good framerate at 1920 x 1200.
@MK
"If installed properly with adequate heating one shouldn't have problems" - lol, so now were trying to keep cards warm? :P
The problem with the "if a card is defective..." sentiment is that if you take it back you end up with another card that overheats 2 months down the road. I've lost count how many times the 8400M GS has killed my laptop.
ATI Linux support = shit
Nvidia Linux suppot = good (still needs some work though...)
@bboston7
are you serious? ATIs released the source code for its cards last year, they have been getting better by the week if you use the nightly builds (i'm a tester). Performance is comparable to, and in some cases, exceeds NVIDIAs offerings, which remains stubbornly closed source.
@Jordon
PLEASE
ATI and Linux don't mix, I've used both companies cards in Linux and unfortunately ATI lags behind big time, and the "bad" guys nVidia with their closed source drivers are an example of how a company can stay closed source and still make it on the FOSS world, hell the Catalyst drivers are not being supported anymore by some Distros because of horrible performance, and the OS ATI drivers are even worse if you happen to want to use your video card for anything involving 3D. As much as we need AMD to survive, they are doing their best to make sure it doesn't happen, \Intel just needs to sit back and wait the way things are going
opportunity missed to use a picture of the Borg...
Some good should come out of this I think. Personally I still push AMD/ATI, when matched correctly, its a hard combination to beat as far as compatability is concerned. Now for performance, yes, AMD may fall behind Intel...but look at the price you pay for the Intel performance. There is no way in hell that I would pay 500 and some odd USD for a processor, yet thats the top of the line Intel...id much rather get me a respectable 200-300 USD AMD and be done with it.
Except, you don't need to buy a top-of-the-line $500 Intel CPU to be able to outperform the top-of-the-line AMD $200-300 CPU. Nearly all of the time you can buy the two CPUs within $10 of each other and the Intel CPU will outperform.
@tuzzio
sure that might be true, but it is also true that you cannot buy an intel mobo + cpu that outperforms an amd mobo + cpu at the same price point. and really, people dont just buy cpus. they buy all the parts they need to make the damn thing turn on
Except you do, if you've been following the market at all the Phenom II's are competitive all the way to about the 250 mark. That means that at any price point bellow $250 that AMD is at least on par/in many cases above par of Intel's similarly priced chips. A lot of people don't think anything has happened since the release of the original Phenom's, AMD has definitely reached parity in all situations excluding the ultra high end, and even against those cards, the PII 955 can hold its ground in gaming performance.
Hope AMD doesnt hold back ATI. They have been doing great lately.
For real! ATI is carrying the company and for some reason these asshats think ATI is the one needing restructuring?? AMD is done for. These clowns don't have a successful game plan and are cannibalizing the only thing keeping them afloat.
So I visit Engadget to see a huge AMD logo on the frontpage...
I LOVE AMD
AMD, you've always been great to me. I've never had any problems with you, but you're starting to lag behind a little bit. I'll stick around for another quarter or two and see if anything progresses. Hopefully, I will once again be 100% devoted to AMD. Intel rocks, but I'll root for the underdog.
I miss Voodoo grafx!!
NTRLy
Me too. Weren't they supposed to launch something huge? Like 64MB or something? I suppose I could look it up instead of looking stupid.
Camon AMD, knock Intel off their pedestal!
I like AMD. I hope they perform well.
I hope ATI's CPUs can be nearly as good as how ATI is doing recently with their great GPUs.
I'm just waiting to see what AMD has in store for Nintendo. ATI makes the graphics for the big N, but IBM makes the proccessors. would AMD undercut IBM? =D
Unlikely. AMD has very little experience in designing custom chips nor production muscles as IBM.
As IBM already sells number of AMD based servers, I do not think that the assimilation would have any impact. It might have been different if IBM and AMD were direct competitors.
It took too long to merge the companies, it tells me they have been overlapping services for years and just wasting money...
kudos on the graphic, I missed the little ATI in there at first.
trapper keeper, assimilate!
I liked AMD Processors and Nvidia graphics for the longest time. And now that Intel has the i7 I have switched over to the big guys...
I think AMD is getting a bad rap right now. The Phenom X4-955 can more than compete with the i7-920.
A big part of AMD's problems of late has been that the merger is still hitting them in the wallet. While it's holding them back at the moment, in the long term I think it'll will have been worth it. Fact of the matter is Intel can't seem to make graphics for crap, and while Nvidia is coming along in the CPU realm, they've got a long way to go. When they bought ATI, they were thinking very much in long term payoff. Fusion may seem like a distant pipe dream, but it's still much farther along than anything similar the other guys could be planning. Once it finally hits, AMD will have a HUGE trump card and both Intel and Nvidia are gonna need to play catchup, because if the hybrid CPU/GPU concept lives to it's promises, it will be a huge game changer for laptops, which is of course, where most of the money is.
and I fully expect after that, they'll be able to pick up enough steam for the next gen GHz race.
We NEED chip makers like AMD, for intel to not loot us.
You have too much fun photoshopping logos together.
Next Build Phenom II 955 + my current XFX GeForce 260 Black Edition + 4 Gb of RAM.
Will it perform like a i7 920, no. Accord to the hundreds of benchmarks that went up release day it will fall short about 8% to 11% average. Will I care, hell no. Will I use the $40 I save to celebrate the new build with SUSHI, yes.
AMD Phenom II 955 = celebrate with Sushi.
Intel i7 920 = celebrate with Ramen noodles.
Intel i7 940 = not enough money to buy the ram and motherboard that I need to upgrade.
AMD it is.
So much for fanboyism. I'm running an Athlon X2 64 5200+ on a mobo with a nvidia chipset.
I'm so dirrrrty.
AMD should just bring it on ALL fronts ! -everyone laughed at that ATI purchase(me too), and now nvidia is 2nd versus the their best performance/buck graphics card again - for now, whatever,...
-they've got to duh?... keep their "supplier" promises this time, and please AMD stop with the 5000 different(high-end) CPU sockets already. make 'ya know "...one socket to rule them all...".
-and from now on AMD should always remeber that "...no news is good news..." -so shutup about the great things if you can't deliver it in under 2 years.
also, what should already BE :
1./ where is my AMD motherboard already?, AMD has had everything in place for that one now !
( test the waters, build something even ASUS can't refuse to want to sell ... :)
2./ where's the AMD equivalent ATOM -smasher ? for ______sakes. !!! those windows are quickly closing. -comon Dirk.
3./ oh ya, talkin' 'bout "Windows...closing..." don't get me wrong, the XBOX is great but AMD has got to also keep up the support(as in drivers, development, help, ...) into all the UNIX's -aka Linux/BSD/OpenSolaris and be there for Apple' hardware/Graphics needs too -'cause well you never know.
ahhh Yes, the "*ix's", you know, all those "other/non-proprietary/FREE-to-use" NetOS's out there, (well except APPLE), which eventually will be 100% of our PC world experience.
-you know it.