Video: Intel, we are rock stars
By Thomas Ricker 
posted May 7th 2009 7:05AM
posted May 7th 2009 7:05AM
Advertisers have finally picked up on what we've known all along: nerds are the modern day rock stars.
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Straight up bad ass awesomeness.
speaking of cool nerdy ads reminds me of the electricity ads where the workers would get over-excited when talking about thier job
this was the only one i could find: http://www.youtube.com/watch?v=uyA1AOi-el0
it was awesome! this is the other intel commercial thats super badass.
http://www.youtube.com/watch?v=ypEo7uCUXA8&feature=player_embedded
not gonna lie, i lol'd.
That's fantastic!
Damn good commercial.
It was certainly a slick ad, but it does tend to reinforce Intel's image of being populated largely by smug, arrogant SOBs. My former company had a large population of ex-Intel employees and most of them were insufferable. And while you could argue this sort of super-brain culture breeds that kind of arrogance, there were several (non-Intel) engineers that were just as smart but that were always humble and team spirited. Despite the prestige of the name, I don't think that I could ever work for Intel based on what I have seen of their culture.
Is it just me or did he sign his name as a dick?
Damn it feels good to be a gangsta.
@culbeda: So you can say all of that based on an ad that INTENDS to portray the Intel employee as a rockstar? You can say that based on your work expirience but not on this ad. Oh, and if Intel offered you a job I'm sure you will accept it. Prick.
His resume sure is.
http://www.intel.com/pressroom/kits/bios/abhatt.htm
Eww..
Guess I'll be switching to AMD.
Haha that's surprisingly kick ass
ಠ_ಠ
I desire the alt codes for this face!
ʘ¸ʘ
hahahaha this is kick ass :) lovin it !!
I agree! It makes me want to buy their products!
*gets out credit card*
That was good. The end didn't match the rest of the commercial though..
Double that!
They wanted to show Intel's cultural diversity
because you can't spell individual without veridian...and u...and an l
The end was creepy...
Yeah, that bum bum bum thing bored into my very soul.
That guy must be dripping in trim.
That was cool until the human intel-sound.
what are you talking about. thats the best part. pom Pom pom POM!
PORN, porn porn porn porn.
Actually, that human chime was brilliant. This ad was awesome.. the Intel chime is one of my favourite (up there with the Mac boot sound -- duh duhh). Don't actually own/use Macs but when I was young that's pretty much all our school had, and hearing that sound felt like awesomeness had just turned on.
Hehe great idea! and the guy have a good head for such a advertisment.
Microsoft should really get a new ads agency.
I work for intel. I wish it was remotely that satisfying.
duuuuuude, he's my new hero
i want the end as my message ringtone :)
I almost did not recognize the old Intel jingle... lol
Nice commercial. It proves that a good ad does not necessarily require attacking competitors or use any dialogues.
GOOD stuff!
For some stupid reason, it made me smile.
That was a great way to start my day!
Thanks Engadget!
Haha that shit rocks!
Awesome - but lose the "Sponsors of Tomorrow" crappy tag... it sounds like something from Futurama.
What? Would you prefer some 'lolcats' or some 'duuuude' instead? How about some nice 'awesome'?
It's an ad, created by an agency, who really spent a TON of time more than you and I, researching and developing this concept...
Granted, YOU might not like it... but given Intel's market share, you would be one of the odd cases.
A great add that, if it follows the trend for some time, might shine some public spotlight over the guys that make great things (like USB) possible.
HAHA and yes, it's an ad, not an add... :P
Sorry for the typo
A.J has left the building... Awesomeness abounds!
That rocked my afternoon
Anyone else want an Ajay Bhatt tshirt now?
Strangely yes..
hell yeah!
Would be a nice ad, but like one of the commenters on YouTube said,
that guy is NOT Ayat Bhatt... for me that really hurts the ad.
that is so bad...
for people looking for the real star - here he is http://www.intel.com/pressroom/kits/bios/abhatt.htm
Thats only because the real Ajay is actually smexy.
they needed a nerd looking guy to make the ad work
Shame they didn't use the real Ajay.. can't understand why they didn't (unless he chose not to).
i'm betting he's too busy working on USB 3.0 and wireless USB to bother with a commercial.
Well that's ironic... and pretty lame. Use the real guy at least.