Video: Intel, we are rock stars

Advertisers have finally picked up on what we've known all along: nerds are the modern day rock stars.

[astr0train @ May 7th 2009 7:09AM]

Straight up bad ass awesomeness.

[hazard @ May 7th 2009 8:33AM]

speaking of cool nerdy ads reminds me of the electricity ads where the workers would get over-excited when talking about thier job

this was the only one i could find: http://www.youtube.com/watch?v=uyA1AOi-el0

[fffunfarm06 @ May 7th 2009 8:35AM]

it was awesome! this is the other intel commercial thats super badass.

http://www.youtube.com/watch?v=ypEo7uCUXA8&feature=player_embedded

[yokken @ May 7th 2009 8:42AM]

not gonna lie, i lol'd.

[MemphisNET @ May 7th 2009 9:46AM]

That's fantastic!

[Duke @ May 7th 2009 10:15AM]

Damn good commercial.

[culbeda @ May 7th 2009 10:28AM]

It was certainly a slick ad, but it does tend to reinforce Intel's image of being populated largely by smug, arrogant SOBs. My former company had a large population of ex-Intel employees and most of them were insufferable. And while you could argue this sort of super-brain culture breeds that kind of arrogance, there were several (non-Intel) engineers that were just as smart but that were always humble and team spirited. Despite the prestige of the name, I don't think that I could ever work for Intel based on what I have seen of their culture.

[Matt @ May 7th 2009 2:59PM]

Is it just me or did he sign his name as a dick?

[Decoy @ May 7th 2009 4:17PM]

Damn it feels good to be a gangsta.

[Weeber @ May 7th 2009 11:42PM]

@culbeda: So you can say all of that based on an ad that INTENDS to portray the Intel employee as a rockstar? You can say that based on your work expirience but not on this ad. Oh, and if Intel offered you a job I'm sure you will accept it. Prick.

[IIIIIIIIIIIIIIIIIIIIIIIIIIIIIII (BarCODE) @ May 8th 2009 6:48AM]

His resume sure is.
http://www.intel.com/pressroom/kits/bios/abhatt.htm

[E71 @ May 10th 2009 2:26PM]

Eww..

Guess I'll be switching to AMD.

[John Quicksilver @ May 7th 2009 7:15AM]

Haha that's surprisingly kick ass

[NickNick @ May 7th 2009 7:15AM]

ಠ_ಠ

[Juice Daddy @ May 7th 2009 12:59PM]

I desire the alt codes for this face!

ʘ¸ʘ

[Eastman @ May 7th 2009 7:19AM]

hahahaha this is kick ass :) lovin it !!

[jivetrky @ Jun 6th 2009 12:09PM]

I agree! It makes me want to buy their products!
*gets out credit card*

[Brandon @ May 7th 2009 7:19AM]

That was good. The end didn't match the rest of the commercial though..

[Mic2000 @ May 7th 2009 7:45AM]

Double that!

[Beastage @ May 7th 2009 8:27AM]

They wanted to show Intel's cultural diversity

[Josh @ May 7th 2009 10:11AM]

because you can't spell individual without veridian...and u...and an l

[Who? @ May 7th 2009 7:23AM]

The end was creepy...

[Amun @ May 7th 2009 4:39PM]

Yeah, that bum bum bum thing bored into my very soul.

[kopas @ May 7th 2009 7:23AM]

That guy must be dripping in trim.

[deluximify @ May 7th 2009 7:23AM]

That was cool until the human intel-sound.

[Mike @ May 7th 2009 7:27AM]

what are you talking about. thats the best part. pom Pom pom POM!

[SewerShark @ May 7th 2009 7:36AM]

PORN, porn porn porn porn.

[Daza @ May 7th 2009 8:30AM]

Actually, that human chime was brilliant. This ad was awesome.. the Intel chime is one of my favourite (up there with the Mac boot sound -- duh duhh). Don't actually own/use Macs but when I was young that's pretty much all our school had, and hearing that sound felt like awesomeness had just turned on.

[Bobsley @ May 7th 2009 7:26AM]

Hehe great idea! and the guy have a good head for such a advertisment.

Microsoft should really get a new ads agency.

[Dan @ May 7th 2009 1:21PM]

I work for intel. I wish it was remotely that satisfying.

[du Mesnil du Buisson Victor @ May 7th 2009 7:28AM]

duuuuuude, he's my new hero

[Trevsweb @ May 7th 2009 11:03AM]

i want the end as my message ringtone :)

[darkmax @ May 7th 2009 7:31AM]

I almost did not recognize the old Intel jingle... lol

Nice commercial. It proves that a good ad does not necessarily require attacking competitors or use any dialogues.

[strider_mt2k @ May 7th 2009 7:32AM]

GOOD stuff!

[SewerShark @ May 7th 2009 7:36AM]

For some stupid reason, it made me smile.

[Luigi193 @ May 7th 2009 7:39AM]

That was a great way to start my day!
Thanks Engadget!

[Ike Turner @ May 7th 2009 7:41AM]

Haha that shit rocks!

[AniMill @ May 7th 2009 7:44AM]

Awesome - but lose the "Sponsors of Tomorrow" crappy tag... it sounds like something from Futurama.

[whiskey @ May 8th 2009 10:57AM]

What? Would you prefer some 'lolcats' or some 'duuuude' instead? How about some nice 'awesome'?

It's an ad, created by an agency, who really spent a TON of time more than you and I, researching and developing this concept...

Granted, YOU might not like it... but given Intel's market share, you would be one of the odd cases.

A great add that, if it follows the trend for some time, might shine some public spotlight over the guys that make great things (like USB) possible.

[whiskey @ May 8th 2009 10:59AM]

HAHA and yes, it's an ad, not an add... :P
Sorry for the typo

[whoami @ May 7th 2009 7:47AM]

A.J has left the building... Awesomeness abounds!

That rocked my afternoon

[Mike @ May 7th 2009 7:46AM]

Anyone else want an Ajay Bhatt tshirt now?

[Entity @ May 7th 2009 7:56AM]

Strangely yes..

[Darkroom @ May 7th 2009 10:18AM]

hell yeah!

[Sredlums @ May 7th 2009 7:51AM]

Would be a nice ad, but like one of the commenters on YouTube said,
that guy is NOT Ayat Bhatt... for me that really hurts the ad.

[Praveen Premchandran @ May 7th 2009 7:57AM]

that is so bad...

for people looking for the real star - here he is http://www.intel.com/pressroom/kits/bios/abhatt.htm

[NickNick @ May 7th 2009 8:06AM]

Thats only because the real Ajay is actually smexy.
they needed a nerd looking guy to make the ad work

[Daza @ May 7th 2009 8:32AM]

Shame they didn't use the real Ajay.. can't understand why they didn't (unless he chose not to).

[Jeremiah Zachary Hoffman @ May 7th 2009 10:29AM]

i'm betting he's too busy working on USB 3.0 and wireless USB to bother with a commercial.

[jigs @ May 7th 2009 11:27AM]

Well that's ironic... and pretty lame. Use the real guy at least.