Nokia, cheesiness featured in new Star Trek movie
By Joshua Topolsky 
posted May 10th 2009 2:14PM
posted May 10th 2009 2:14PM
posted May 10th 2009 2:14PM
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Wow, I'm sorry but to all these people pointing out the advertising; What the hell are you watching? You guys are hardcore analyzing the movies, how do you even enjoy them?
So what if the word Nokia was on the screen...it was a vintage car...so that tech probably wasn't made post-WW3.
It didn't bother me the slightest, because I'm not watching the movie to see what companies appear, I'm watching for the story. The only time I hate product placement is when it actually interferes with the plot, which it didn't.
You guys need to learn to enjoy the movies and stop picking out things that didn't even make a difference. How much better would the movie had been if the word "Nokia" wasn't there? Would it change it? No.
We don't know if it would chance, what if nokia didn't like some dialogue and asked them to change it? You know, on TV lots of stuff is censored and edited because the advertisers don't like it, not because the government said so, so who knows what happens with movies if there's too much ad-money to protect.
my only complaint is that the iowa in the movie looks nothing like iowa. there's no deserts or gigantic canyons in iowa, at least i'm pretty sure.
Nokia insisted on deserts and canyons. (just kidding - I hope and assume)
I think Derek hit the nail on the head: the existence of products that exist in TODAY'S market is actually a good thing. It helps the world of Star Trek feel connected to OUR world, as if that bright and promising future might in fact grow from the world in which we live today.
The occasionally dropped nuggets of "we don't have money in the future" have always been STUPID, and Trek was never consistent about it. When money was needed for a story, by golly they had money!
As long as human beings are FREE to own and exchange property and services, there will be a need for money. Consider the existence of products in the 23rd century as a positive sign that man has not managed to destroy himself but has managed to retain his Liberty.
It wasn't a canyon, it was a quarry. Mother nature can do some pretty terrific things, but so far, she can't cut perfectly square slices off the side of a quarry
since the Nokia appears in a Corvette that would be some 400 years old (give or take), we can only assume that the Nokia in question was an aftermarket accessory at some point in the car's long history - given the crude appearance of the UI, I'd say the phone is meant to be an antique, like the car.
"Do you like your Star Trek movies riddled with Beastie Boys songs and Nokia product placements? Yeah, neither do we."
I think a better question is Do you like your tech blog posts to be complaining about something as minuscule as seeing a fictional Nokia phone, in a fictional movie for under 3 sec? Pretty pathetic to be complaining about this. It's not like the kid was spouting off the product name and that he got it from the year "2009", he just used the thing, and it barely showed it, why is the author complaining like a prepubescent girl, don't worry Joshua Topolsky, training bra's will be getting here shortly for your budding bosoms.
The real loser here is you. The movie was completely awesome. And you let little things like this ruin it for you.
BTW, Why was Beastie Boys thrown in there? It was just the music playing for God's sake.
In case no one has said it before... The Star Trek of "first Contact" and the "Star Trek" of J.J. Abrams are not only literally 2 different things, they are canonically 2 different things as well. That happens when you have parallel universes.
L O L
I loved it. I think the Beastie Boys song was a great choice! My dad was the Trekie not me and my kids, but we are now. The movie was exciting. A teenager stood up after the movie, stuck his fist up and shouted, "That was awesome!" As far as the Nokia phone, that made me laugh and made it more realistic.
C'mon people lets be sensible. It seemed perficily logical to put a phone brand like Nokia this movie.
1. this movie was made for a new generation
2. We have mobile phones now because of the original star trek series (should have been a motorola phone as they were the first flip phones.)
3. it is common place.
It was not actully a nuclear war or world war three it was different factions that fought because a great depression like senario!
This movie is by far the best Star trek movie ever made, followed very closley by first contact then number 4 the voyage home.
J.J has been very faithfull to the the stoery and I think that a lot of love and tnderness went into this for the fans. I mean the actors that portaryed the original actoprs were just brilliant.
And a lot of care was taken to make them seem as natural as possible with some very important reference points made through dialoge....."For god sake man. I'm a doctor not a phyisist!"
Ha ha ha ha!
Ah, I loved it- made the Trek-verse a little less shiny and unreal and more lived-in and conceivable. The main complaint from my friends and I was why Kirk's stepdad didn't change that lame default ringtone to something more interesting. And I guess maybe Apple never fixed its little lousy 3-G radio problem in the late 21st...
I can't wait for the movie to come out on DVD- apparently there are even more 'easter-eggs' to find.
I thought it was fine. Adding in the products made the movie more realistic. I had never watched any Star Trek before I saw this movie and I thought it was a great film. It had all of the things a good movie should have Suspense, action, interesting plot, even a little romance.