The first (and last) time we attempted to buy a Kindle book from our iPhone we were frankly astonished by how bad the process was -- basically negating decades of mobile browsing evolution and sending us through an Enlightenment-era, desktop-style purchasing process in Mobile Safari. Well, Amazon's finally seen reason, and embedded a more mobile friendly purchasing experience into its iPhone Kindle app. The store is still accessed from the "Get Books" button on the top, and while the list of links and the search box still spit you out into Mobile Safari results pages, at least it's all phone-optimized from start to finish.

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Amazon's new iPhone-friendly Kindle Store takes some of the heartache out of mobile book buying