NY storefront hosts the first no-glasses 3D LCD ad
By Richard Lawler 
posted May 11th 2009 10:58AM
posted May 11th 2009 10:58AM
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All I can think of is Back to the Future II.
The future is going to be bodacious.
I was thinking more BladeRunner
Yeah. I thought of BTTF II as well.
Jaws 19, anybody?
...shark still looks fake.
I still want them to make a Hoverboard!
If this is captured of video, will we get the idea? Or do we have to see it in person?
*on
I think we can understand it if the camera is moving around seeing it at different angles.
no because its not a hologram, you cant "get it" unless you see it in person, OR engadget shoots it in 3d AND you have a 42" philips autostereoscopic panel at home, or some other 3d display.
@unboring
It doesn't have to be a hologram to understand it.
Example:
http://www.youtube.com/watch?v=Jd3-eiid-Uw
I know that's not actually 3D, but I'd imagine this screen in New York is like the wiimote thing but in real 3D that applies for everyone, so it'll be able to be recorded at different angles and understand what is going on, unless there is something really weird in development that I don't know about it.
oh man i saw this yesterday while walking thru the city, i thought it was the coolest advertisement like ever, i did like a double take.
As usual, the US lags behind in technology. I saw one of these sets in Siam Paragon mall in Bangkok almost two years ago.
Yep, I saw them in Holland Casino in the Netherlands quite a while back...
Simpsons did it?
I think I repeat this story in the comments of every 3D display article i read, but anyway...
I saw one of these in a supermarket in France in the summer of 2005. Could have been in Lyon, but i'm not sure. It was exactly like the one described here - a stereoscopic flat-panel display with a moving image of some Frenchy foodstuff which appeared 3D without the need for glasses. I was quite impressed by it and although it didn't encourage me to buy the product, I did spend a good 5 minutes staring at it.
I'm afraid I've no idea who the manufacturer was or what the product was.
I don't understand why these things aren't ubiquitous - the technology is at least 4 years old. Perhaps the novelty wears off very quickly when consumers realise that they're just being fed the same tired ads, but in 3D.
As other people have pointed out, I saw one of those displays @ RSNA 2007 in Chicago.
It was on a corner of the Philips Medical booth displaying a 3D CT scan of a brain.
Pretty cool to look at without the need for glasses, but I suffered the same problems as with regular-old-glasses-required 3D. Mainly, it makes my eyes cry after a couple of minutes.
Saw many in Shanghai almost two years ago.
Frankly, I don't care if we lag behind on advertising technology. We have intrusive enough ads already.
@LS2LS7
It's not necessarily advertising technology. It could easily be home entertainment technology. Now do you care?
@tonicboy;
If this is going to be used in home-entertainment, I dont want it. Aus is just making the switch and I DONT want to go buy another tele just to continue watching it lol :)
In a city of eight million people, only one man (second photo) has actually bothered to look at it. Must be from out of town.
Definitly from out of town considering even if there were a dead man on the floor, New Yorkers would simply make no mind of it and keep on walking.
Looks 2D to me.
on your 2d display? im suprised
I bet it just gets used to display bloody adverts.
The text is exactly the same as the Snickers logo! Now i want a bar...
Do I need 3D glasses to see the people in that picture?
What I think we need are normal glasses to see these people, they all seem blurry to me... :P
Great! Now not only will there be tons of more ads around but they'll be popping up directly in front of our eyes.
I don't see it.
Its a schooner!
That's not a schooner, it's a sailboat.
I worked at a New York City based company 10 years ago that was developing the same thing. The used a demo model of coke cans floating in supermarket aisle or nike sneakers. They raised a lot of money from investors with that dog and pony show. My advice is don't buy it. It's just another snake oil salesman.
I saw one of these running an ad for UAE Airlines in the Narita airport a few years back. It was really awesome I just stood there watching the ad over and over while I waited for my flight haha.
Just took a look at it, it was on the same picture rotating on an endless loop, pretty unspectacular.
I saw three of these at the O2 Centre in london ages ago
Or you could just put a giant snickers bar replica behind a glass window..
i'm suddenly craving for a Snickers bar...
in this world of a bajillion crappy video cameras, somebody can just walk past this to show the effect?
can = Can't !!!
Amazing technology busily being ignored by everyone on the street.
Walked down and checked it out at lunch...for the tech, and for as long as people have been saying its been around, and for them wanting to push it as the next big thing...and throw in there what you will...over all? I was very disappointed. No ones topped to look at, and I even had to get just right to see it.
Lame.
I just went to check this out... totally underwhelming. Maybe it's the small screen (42" looks tiny in this display), maybe it's the crappy location (barely any display for the ad besides a brown border that blocked the rest of the window) or maybe it was the dim monitor, but either way it didn't impress me much.
I got trained to make autostereoscopic 3D content a couple weeks ago and whoever made this ad neglected an important rule: without a background image there is nothing to create an illusion of positive depth.
First in the world my ass. Had these in Finland for ages.
Remember this, USA folks: Anything cool you see in America, ever, has probably been done round the globe for years and years and years.
Remember to send me a postcard when you see the "WORLD'S FIRST LIGHT BULB!!!"
This was done many years ago by Wonka Industires :: "Wonkavision" was a method for not only displaying a 3D candybar but a way for the viewer to actually remove said Wonka Bar from the TV and eat it. It was a remarkable advance in technology (which as an aside included the first mater-transference transporter) but ran into a few glitches and lawsuits that were subsequently sealed, as was the technology.
Do Wonka Industries still do the everlasting gob stopper? Been trying to get one for ages........
I saw one of these in a movie theater near LAX airport 3 weeks ago. It had been there some time. They were playing 3D movie previews. Looked great though. The 3D effect is interrupted some if you move too far side to side but standing in one place it was exceptional.
I saw a no-glasses 3D Screen at Harrods here in London about 3 months ago. Not that great though. Gives you headaches.
After reading this article I made a special trip up to see this last night. I was completely disappointed. When I read, "to make the catchphrase jump off the wall at passers-by," I got really excited. But as I was looking for it, I walked by it without realizing where it was. The same effect could easily be done using any 3D program and then played on a regular TV. It would have been more effective to just dangle a real Snickers bar from a string.
i have seen this in Hong Kong train stations at least 2 years ago