Debunk: Sony has not discontinued Rolly in America

Two years in, we still can't say with any level of definitiveness or authority what exactly Sony's Rolly is, but here's what we can say: it's still hanging around. After catching wind of a somewhat innocent Sony Insider report (which was seemingly misunderstood / misreported elsewhere) that the curious music maker was being canned in the US, we contacted Sony directly to sort things out. From Sony to you: "There is no truth to these reports at this time." 'Nuff said, yeah?

[Richard @ May 14th 2009 2:26PM]

" at this time"

I'm sure they aren't taking that option off the table. Can't imagine they've sold that many...

[OneLove @ May 14th 2009 3:48PM]

This is exactly why they are $1B in da Hole.

[Blackstar @ May 14th 2009 11:09PM]

**UPDATE**

America doesn't really care if Sony has not discontinued Rolly... anywhere.

[Valicore @ May 14th 2009 2:28PM]

It is an incubator for alien warrior eggs.

[OLight @ May 14th 2009 2:29PM]

Sony = Iraqi Defense Minister

[Samo @ May 14th 2009 3:54PM]

I lol'd! I thinking Sony just denies everything...

Press: Can you confirm you sell PS3s in North America?

Sony: There is no truth in these baseless claims. We have no plans to release the PS3 in the North American region

[random @ May 14th 2009 2:30PM]

who cares? whats the point of this "thing" anyway?

[macserv @ May 16th 2009 9:26PM]

Its purpose in life is to be fun and adorable. It does its job very well.

[alex @ May 14th 2009 2:34PM]

Because we all know how corporation love telling the truth especially when they've lost over $1 billion.

[David Watkins @ May 14th 2009 2:35PM]

Got told Gizmodo!

[kiteless.dragon @ May 14th 2009 2:35PM]

Have you guys ever seen one of these things in person. They are beyond adorable. If Sony would price them at $99 I would buy one. Leave it on your coffee table and let folks enjoy it. Sorry to see Sony having all these problems.

[Kiteless @ May 14th 2009 2:36PM]

Have you guys ever seen one of these things in person. They are beyond adorable. If Sony would price them at $99 I would buy one. Leave it on your coffee table and let folks enjoy it. Sorry to see Sony having all these problems. They are a company with a rich history in tech. Come on Sony, pull it together!

[NineT9 @ May 14th 2009 3:10PM]

I agree these things are adorable!

I just can't justify paying $400 for one :(

$100 I definetly would buy it
$200 I probably would buy it
$300 I eventually would buy it
$400 no way :(

[DirtHerder @ May 14th 2009 5:54PM]

They've been selling them for $99 for a week or so.

[NineT9 @ May 15th 2009 2:42PM]

@dirtherer

what are you talking about? They are $400... Check any retailer that sells them or even the official place @ SonyStyle.com

http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644558390

[Galley @ May 14th 2009 2:39PM]

I didn't realize they were even available in the U.S.

[TRS @ May 14th 2009 2:39PM]

rolly polly ollie!
i'd get one if i knew where to buy it...and just exactly what it is.
i kinda like the design.

[Gerry Button @ May 14th 2009 2:43PM]

Ive seen them and used them at an Sony Style store... adorable? yeah sure, pointless? You know it. I'll stick with a normal non-retarded MP3 player thanks Sony.

[skyzbig @ May 14th 2009 2:48PM]

They haven't, but they should.

[jon @ May 14th 2009 2:49PM]

who has actually bought one of these things? i dont get why anyone would pay any amount of money to see a robot roll around to music, why not just dance yourself?

[Iinarchibald @ May 14th 2009 2:51PM]

Why d when you can have a robot do it for you?

[Kenny @ May 14th 2009 2:51PM]

I'm sure my cat would be entertained with this. Engadget, hooook it up!!

[chris2 @ May 14th 2009 2:54PM]

I'll finally get a full night's sleep.




honestly, who fucking cares?

[i_am_rich @ May 14th 2009 2:59PM]

My 2yr old kid is gonna love it. ROLLY on

[Peter Huntley @ May 14th 2009 3:05PM]

I own one! If you love robotics and conversation piece gadgets (or drugs), the Rolly is impressive... what most people don't understand is the complicated program included which allows you to choreograph very specific moves (it'll take you a few hours for a few seconds of specific movements). This alone makes it much more than a useless music visualizer.

God I love Rolly.

[Alex @ May 16th 2009 10:54AM]

But can it sync with the music automatically to perform impromptu moves? Because if it can't, then it really isn't worth the money.

[Richard @ May 14th 2009 3:37PM]

On your way to the bank to deposit that check from Sony?

[macserv @ May 16th 2009 9:32PM]

I never knew this, but apparently, it's precise enough that it'll actually stay in sync with other Rollys. http://www.youtube.com/watch?v=K3SlT27fk2E

[VincentinBrooklyn @ May 14th 2009 3:29PM]

http://www.youtube.com/watch?v=Oo7E1Uuw23I&feature=player_embedded

[VC I 15 @ May 14th 2009 3:32PM]

The Rolly was actually 150 last week from www.sonystyle.com

I got myself a white and a black one

[AndrewNoNumbers @ May 14th 2009 6:03PM]

I saw that too, wish I'd gotten one.

[Matthew Geddes @ May 14th 2009 7:38PM]

http://www.youtube.com/watch?v=8AyVh1_vWYQ This is what it is.....

[bschmidt @ May 14th 2009 4:01PM]

Actually, at the Sony Store on Madison Ave. in New York, they had a display for these, where they were marked from 399, crossed to 299, 199, to 99. Then they went away.

I remember commenting at the time that if they were just decreased in price by 90 more dollars . . . wait, I still wouldn't buy it.

[bakkermaarten007 @ May 14th 2009 4:07PM]

OMG, I've watched a couple of movies about the Rolly and I soooo want one, it looks so cool. And the sound is fantastic! Sony just made me spending 400 $ on this device, I hope I won't get tired of it :p

[Aaron @ May 14th 2009 4:49PM]

a much better youtube vid of it:
http://www.youtube.com/watch?v=HTxdKi77G20

[Ridgecity @ May 14th 2009 5:48PM]

That product is sooo cute!!

[jurm @ May 15th 2009 7:06AM]

Let me control the thing on the fly with my PS3 controller, and I'd buy one in a minute.

[NineT9 @ May 15th 2009 2:44PM]

well, reading some of the comments below, i guess some retailers were selling them for $100

thats just insane, $300 off? It really makes me think its discontinued now

Now i need to find out if they are only $100, man am i excited!