Sony's been pretty generous with the Alpha leaks in the run up to this launch, but it looks like this new trio of DSLRs for "first time" SLR buyers, the Alpha 230, 330 and 380, is ready to go. The press release confirms all of what we already knew, along with bringing word that the cameras will support SD/SDHC cards in addition to Sony's still-kicking Memory Stick format. The best news is in pricing, however: the shooters will retail in two different kit types, with the L-series cams ringing in at $550, $650 and $850, respectively, when paired with the SAL-1855 standard zoom lens. The Y kit series adds a second lens, the telephoto SAL-55200, along with bumping the kit price $200 across the board. Pre-orders will start on May 18th, with the cameras becoming available in July. Oddly, while parts of the press site are live, the press shots are still on lockdown, beyond a nice stack of thumbnails -- we'll keep you posted.