Sony just announced a pair of Cyber-shot cameras in Europe. Both offer Sony's smile shutter technology, 3x zoom stabilized with SteadyShot, 2.7-inch LCD, a claimed ISO 3200 sensitivity, and 7 automatic scene selection modes. The W180, though, has a 10.1 megapixel sensor to the 12.1 megapixels of the W190 (pictured). Oddly, Sony's pushing the 17x/18x digital zoom capabilities on these -- something we haven't seen hyped for a few years:
Pristine picture quality is further enhanced by the high-quality 3x optical zoom lens. Smart zoom boosts maximum magnification to a frame-filling 18x for W190 and 17x for W180 for even more dramatic close-ups.
In other words, these cams are targeting entry-level consumers prone to enjoying a Big Mac and tattle-rag while shopping instead of doing any real pre-purchase research. Available starting July in silver, black, and red for "an outstanding value." Backside front, after the break.