Turns out Pixel Qi's CTO Mary Lou Jepsen reads Engadget, or at least the posts relevant to her company and her invention, the 3Qi screen. In addition to a side-by-side comparison of the display against the Kindle and a few other devices, in an interview with techvideoblog, she can be seen going through our most recent post and answering some of our readers' questions, including clearing up what seems to be a pretty big misconception that the screen uses e-ink for being visible in direct sunlight -- "it's standard LCD, just clever design," she explains. In one scene, she demonstrates that even in those very bright situations when the screen looks to go monochrome for visibility, you can still see a hint of color, with the full "Pleasantville" experience entering the more she moves the hardware into the shade. As for reports of the tech adding a $200 premium, she dismisses this as a misquote and infers that it was more of an example price for a laptop that'd be using the technology. There's a lot of fascinating tidbits here, including some talk on the nature of the display and laptop industries. As it stands, mass production begins this Fall, and even though you're seeing that Acer logo on the demo unit, Jepsen says it's just a prototype built into a laptop they bought at Radio Shack and that no manufacturing partners have been confirmed. Make sure the closest star isn't beaming down at your screen and head on after the break for the both videos.

Read - Mary Lou Jepsen answers user comments
Read - Pixel Qi vs Kindle vs Toshiba R600 vs regular LCD tablet

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