ASUS: "Our goal is to provide products that are better than Apple's"
By Nilay Patel 
posted Jun 9th 2009 1:44PM
posted Jun 9th 2009 1:44PM
ASUS might have launched the netbook era with the original Eee PC and followed up on that with wave after wave of successfully more innovative designs like the Seashell, but that's not enough for vice chairman Jonathan Tsang, who says the company's goal is "to provide products that are better than Apple's." No pulling punches here! According to Tsang, ASUS spends very little on marketing, instead preferring to spend the majority of its budget in engineering products so innovative consumers are forced to take notice. We don't know if that strategy will actually work -- especially since true competition with Apple would have to involve software, not just hardware -- but we will say that it's clear ASUS is doing everything it can to drive the industry forward, not just lying back and copying rivals like MSI and Acer. That's all thought-provoking enough, but there's more: Tsang also says ASUS has a motion-controlled game console that provides better tracking than the Wii sitting on the shelf because content deals are "complicated." Same with an ebook reader. "We don't have the chicken, so cannot have the egg." Well damn -- and we really like eggs, too. Hit the read link for the full interview.
head*
http://tech.msn.com/products/slideshow.aspx?cp-documentid=19445651&imageindex=6
and
http://tech.msn.com/products/slideshow.aspx?cp-documentid=19445651&imageindex=10
i hate it just as much as everyone else....but if you hate it that much...stop reading!
dont have to be a rocket scientist to put two and two together. if you think this sandwich at your local deli is really nasty, order some else...or stop going there. i hope u dont need another example.
Competition is always good. Asus makes some nice things but it seems as though their quality as of recently has gone down a bit, such as my Asus P6T motherboard just dying after two months. I thought it was the ram or power supply but they were just fine. : (
Since it was never alive please explain "dying".
My p6t deluxe v2 is alive and well and easily overclocked a i7 920 to 3.8ghz with no problems so far. (first try, first time, 1.35v)
I've noticed the exact opposite actually. Four back my company purchased 3 different models of ASUS barebone machine over a 1.5 year span in waves of availability. Starting with the Terminator 533A then the Vintage S800 then the Vintage PH1.. and we've been seeing their 3-4 year life span expire almost like clockwork. As of late we adopted the P5E-VM DO and opted to build our own machines instead of using barebones and haven't had any problems. We have been using and deploying this board for over 2 years without incident... save for a few duds here and there but that is expected. Yours is most likely just that.
" ... true competition with Apple would have to involve software, not just hardware ... "
Yeah, except that OSX sucks balls and is weaker than my dead great grandmother! Long live Windows
Hey, Palm proved it was possible to outdo Apple. I like this trend.
I never overclocked the motherboard, nothing. It worked just fine for two months and one day, the PC shut down randomly a couple of times, then automatically shut on and off in an endless loop and finally the next day I put it into sleep mode and it never woke up. I've bought an Asus Rampage II Gene as I'm still a fan of Asus but it won't post with ram in the ram slot closest to the CPU, a dead ram slot I suppose. I google the issue and found a couple more with the same issue, a dead ram slot on the Rampage II Gene.
What's going on Asus? : (
As it is an inanimate object, please explain "alive and well"...?
because that made any sense, good job selling your case.
Yes but more competition in the console gaming market is definitely not something we need right now. Can you imagine how complicated the games market would get if there were 4 major consoles on the market?
Please, please don't release your game console ASUS, just stick with making awesome computers...
@Rebajas -
"As it is an inanimate object, please explain "alive and well"...?"
http://en.wikipedia.org/wiki/Personification
Ya know, assigning human characteristics to inanimate objects. It's a literary tool, and a quite common one, at that. It shows a higher grasp of the english language.
Crawl out from under your geek-rock, and stop being the shithead who nitpicks at posts.
@Cosmo: third bios update took care of mobo problems for me.
@Cosmo: Do know that x58 triple channel boards have specific ram combination/slots that are allowed to work, otherwise the board wont post. check your manual.
mabe he means a live as in with a current!
or maybe he is running some advanced AI and this is a real tradjey!
@ SooTrue
"Long live Windows " -- yeah .. long live crappy drivers and viruses and spyware and hardware configuration troubleshooting
some of us tech support agents need to keep our jobs! windows is great job insurance
My P5Q PRO is going strong!
"Competition is always good. "
I couldn't agree more...but it's kind of funny Asus would make this statement...I mean they make A LOT of the Apple products...
I think Asus is trying to say that it won't even bother to go after other computer companies because their quality is crap and aren't even worth going after. Might as well go after number one if you want to achieve something worthwhile. Maybe Asus should take up designing iPod killers and see how far they get.
Palm has not outdone Apple with the Pre, it only outdid itself which is still decent. The Pre sold maybe 50,000 in two days. Apple will sell 500,000 iPhones in two days and make huge profits from every one of them. I believe there have already been 100,000 pre-orders for the iPhone 3G S and by the time it goes on sale there will probably ten times that. The Pre has been iPwnd.
because there is competition we get to witness the awesomeness of a pc gamer like this one:
http://www.youtube.com/watch?v=kBVmfIUR1DA
If they want to beat apple, not only do they need to have great products; but they also must beat them silly when it comes to service. Last time I checked, ASUS' customer care needed a lot of work because it was almost nonexistent. .
If they make a product as good or better than apples hardware wise I'm game ill pay more but they better not put the apple tax on it where we pay 500 more than what is considered fair
ASUS does make better products than Apple, Foxconn sucks
They should start with miniature mp3 players then cos Apple's latest effort shouldn't exactly be difficult to beat.
If you pay the Apple tax brag that it is no big deal you will always get screwed over. Asus makes great designed products at good prices because they dont outsource, they keep it in-house. Unlike Apple whose products are always defective in some way or another.
It certainly is interesting that they claim that they want to provide better products than Apple, considering THEY MAKE THE MACBOOK FOR APPLE ALREADY.
http://www.reghardware.co.uk/2006/04/04/asus_macbook_contract/
http://www.forbes.com/feeds/afx/2006/04/03/afx2643961.html
That article is from 2006. Notice how the quality (lower failure rate, higher sales as well) of MacBooks have gone up as time went on? I doubt they've stuck with Asus for almost 3 years--especially not for the Unibodies.
Not a shot against Asus. They make some kickass mobos.
Forget Apple, it seems their competitors are putting them at the top of the heap these days.
All your base are belong to us
All your bases are belong to us.
Doh. I lose. (gives Trelane a buck)
A lot can happen in 20 sec on the nets.
beat you to it
FIRST!!!1!!!
MICROSOFTRULEZZZ!!!
.
...just joking.
btw, Seashell looks good. good luck Asus.
http://tech.msn.com/products/slideshow.aspx?cp-documentid=19445651&imageindex=2
i'm sorry, but everything about your avatar scares me. I'm pretty sure i'll have nightmares tonight.
LMAO, your avatar IS freaky dude!!! Monkey woman!?!?! LOL, just LOL
$1199 13" MacBook Pro ftmfw!!!!!
Yeah, but it's not REALLY a macbook pro. It only has a 9400M GPU, instead of the 9600M GT in the 15" and 17". It's like Ion's GPU vs a discreet card. Discreet wins by a mile.
Affordable ($500) multitouch netbooks capable of running Win 7 Pro please. :)
Haha... you're funny
Next year at the latest.
I can't speak for any others, but my Asus-made eeePC 1000HA has a multitouch trackpad, and I run Windows 7 on it. And it cost me $600 Australian, which is definitely under $500 in the 'states.
So, um, there.
Sounds like a failing business model to me.
First, they're going after 8% of the computing market vs 92% of the market who uses Dell, HP, etc.... Already at a disadvantage.
But Apple made a profit this past quarter/ year unlike other computer manufacturer's. But Apple also sells other gadgets at high markup. Undercutting prices also leads to smaller profit margins.
Competition is good but these doesn't sound smart to me. But I am a photographer not a businessman or an analyist.
Your unnecessary apostrophe is painful.
well, I suppose ANYONE could buy an ASUS product, not just people that own apple products.
@ cbgoding -
OMGFMLBBQ I made an error. I am human. Your unnecessary comment is painful.
@ Dez-
I do not understand your comment at all. Are you saying only Apple users only buy Apple products but anyone can buy ASUS products?
"First, they're going after 8% of the computing market vs 92% of the market who uses Dell, HP, etc.... Already at a disadvantage."
There is no 8% of the market. Today's applications and software allows interchangeability between macs and pc's. ASUS is stating that their strategy is to provide quality products without the bullshit marketing expenses. They're going after 100% of the computing market with that statement.