The most gullible shopper on the planet has to be the first time parent. Well meaning consumers who at their core are scared senseless. Chris Ebejer knows this and has developed a line of Babyglow clothing for newborns meant to communicate changes in your baby's temperature -- the fabric turns white above 37-C or 98.6-F. Ebejer claims to have spent 6 years and more than a million dollars to perfect the fabric -- sure, even though similar, if not exactly the same tech has been around in novelty-Tees for the last 20 years. How much does a single bodysuit cost? Try £20 or about $33 per. Are you really going to trust this man with your treasure, be it carbon or gold?

[Via Gizmodiva]

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Babyglow temperature sensing clothing: because you're dumber than your newborn