Maria Sharapova models Bluetooth-enabled Sony Ericsson prototype dress

Sony Ericsson's official spokesperson, Maria Sharapova, was on hand recently to unveil a student-designed prototype of a Bluetooth-enabled dress. The iridescent scales that run up one side of the dress move and light up when the phone rings, enabling its owner to know about calls even in noisy places (so says the dress's maker, Georgie Davies). Yes, it's just a prototype for now, but it's a pretty cute dress, so hopefully we'll see these hit the streets at some point in the (nearish) future.

[Via Switched]

[mere @ Jun 18th 2009 2:23PM]

dry clean only?

[OneLove @ Jun 18th 2009 2:27PM]

For bluetooth transferred up skirts?

[Platinum_Skeet @ Jun 18th 2009 2:32PM]

Giggity!

[General_Trelane, (retired) @ Jun 18th 2009 2:45PM]

I prefer women with actual big breasts. If you are gonna be flat at least be corn flake beautiful or have an outstanding personality...

[OneLove @ Jun 18th 2009 4:16PM]

"corn flake" beautiful? Is that like a "rice crispy" booty? (...it goes snap-crackle-POP!)

[MONKEY @ Jun 18th 2009 4:40PM]

trelane-

The folds of fat protruding from your sisters chest are not boobs, FYI.

[Ridgecity @ Jun 18th 2009 9:04PM]

@general:

I also prefer my women with more meat, but she's f*ckin hot! I don't care about her personality, she can kick my ass everyday!

[dimension7623 @ Jun 18th 2009 2:24PM]

She is so hot!

[TimmyRaa @ Jun 18th 2009 2:26PM]

Here's your award for stating the bloody obvious.

[rcarm @ Jun 18th 2009 3:05PM]

@TimmyRaa

Here's your award for being a douche.

[TimmyRaa @ Jun 18th 2009 3:11PM]

I'm a device used to introduce a stream of water into the body for medical or hygienic reasons, or a stream of water itself?

[Andrei Vassiliev @ Jun 18th 2009 4:20PM]

nah, you're just a douche :D

[L @ Jun 18th 2009 2:24PM]

Thank god SE is focussing its pretty limited resources on the really important things!

[TimmyRaa @ Jun 18th 2009 2:25PM]

Students designed them, not SE. It's basically free advertising, to save their pretty limited resources for the really important things.

[L @ Jun 18th 2009 2:45PM]

Yeah, Sharapova certainly modeled for free because the dresses are just too darn awesome!

[TimmyRaa @ Jun 18th 2009 3:12PM]

She does it for the kids.

[Ridgecity @ Jun 18th 2009 9:01PM]

This may not be the iPhone killer, but it sure is a boner killer.

[Ridgecity @ Jun 18th 2009 9:04PM]

I meant the dress, she's a tennis player not bjork.

[Wwhat @ Jun 19th 2009 12:54PM]

She's one of the handful of people that can get through customs with a dress sown full of electronics.

[BlurMagic @ Jun 18th 2009 2:25PM]

"It's a really cute dress..."

I was really about to make fun of someone, then I noticed the Laura was the author.
Now I got nothin.

[Chris Are @ Jun 18th 2009 2:26PM]

damn, beat me to it! :-)

[Matthew @ Jun 18th 2009 2:34PM]

You definately beat me to that comment haha.

[BlurMagic @ Jun 18th 2009 2:30PM]

I was so pumped too. Lol. I was like "So and so is gaaaaaa- **looks for the author** Damnit."

[Chris Are @ Jun 18th 2009 2:33PM]

Well if any male could pull off a statement like that it'd be an Engadget writer. I could totally see Justin saying that. Everyone would just be like "That Justin, he's a silly bitch!" :-)

[rTwelve @ Jun 18th 2009 2:39PM]

She's a really cute girl.





obviously hot too etc

[BlurMagic @ Jun 18th 2009 2:52PM]

@ Chris

Hahaha. There is a big pride thing going on this week in Seattle, so I've been hearing people talk like that all week. It's not natural. Lol.

@rTwelve

Huh?

[NG @ Jun 18th 2009 2:31PM]

Whats so new about that...? putting bluetooth on a dress..
i have been in this industry for ages, new designers are surely dumber and dumber + queerer each year... sad

[TMPRIDE @ Jun 18th 2009 2:36PM]

Does she even play tennis anymore? I haven't been following women's tennis in a long time.

[Wwhat @ Jun 19th 2009 12:55PM]

How is that relevant?

[Jay @ Jun 18th 2009 2:38PM]

hottie!

[coffee @ Jun 18th 2009 2:40PM]

Engadget just posted Maria to cancel out the horrendous dweebs in the prior post.

and I thank them for it.

[Idlemind @ Jun 18th 2009 2:41PM]

So basically, when her phone rings, the rest of the people around her will know, just nor her??

[Idlemind @ Jun 18th 2009 2:41PM]

her

[Snack @ Jun 18th 2009 2:55PM]

not

[NickNick @ Jun 18th 2009 3:00PM]

Hur


Nat

[John Doe @ Jun 18th 2009 2:41PM]

'...enabling the owner to know about calls'???
Rather '...enabling others know that the owner is getting a call'.

[Idlemind @ Jun 18th 2009 2:56PM]

Yeah...that...

[poematik14 @ Jun 18th 2009 2:42PM]

Why do they never put cool stuff like this into production? Yes I know it is expensive to produce and all but its so freaking interesting!

[va jj @ Jun 18th 2009 2:50PM]

the tennis player?

[Marc @ Jun 18th 2009 3:13PM]

I said she not it.

[Marc @ Jun 18th 2009 2:50PM]

Now she just needs to take it off.

[clos1084 @ Jun 18th 2009 2:53PM]

shed get it.

[Eddie @ Jun 18th 2009 3:46PM]

Recession Antidote?

1 Maria Sharapova with bluetooth dress.

[redleader158 @ Jun 18th 2009 5:50PM]

id prefer without the dress

[TheIcemanCometh @ Jun 18th 2009 6:57PM]

redleader158 FTW!

[superhobo @ Jun 18th 2009 4:51PM]

This is the cancer that's killing SE

[marco @ Jun 18th 2009 4:58PM]

Whats next, Bluetooth in the tennis racquet handle. Can't wait to see the the Venous and Serena Williams dress...

[Wwhat @ Jun 19th 2009 12:57PM]

Hmm, maybe a wimote plus thingy in the racket, and then they can display how fast the racket moved on a big display, keeps the american public interested.

[Ryan Arndt @ Jun 19th 2009 8:25PM]

What is it made out of? It looks a little too sleeping-bag-material to be ready-to-wear. Could just be the lighting, though. I'm not a fan of the neckline. The piece on the right is cute and looks like something I would already see on the street. Very cool concept! I hope to see more of these kinds of pieces come out, even in menswear. You could do a lovely dark-coloured evening wear line with subdued lighting.

[TheBugMan @ Jun 18th 2009 8:45PM]

I hope her dress is compatible with my blue tooth dongle!