Same old same old, despite the screams of plasma fans, LCD sales are expected to reach higher than ever this year, as DisplaySearch has raised its estimate to 127 million units worldwide in 2009. Total TV sales are expected to drop, as well as those of plasmas, but even in the liquid crystal world all isn't pretty. As a result of the ongoing price war, even with higher sales manufacturers are raking in less cash, with revenue projected to be down as much as 6 percent. We doubt that will result in the long predicted LCD price spike, but we do have to wonder how much lower we'llssee sales go later this year around usual bargain hunting times like Black Friday, there may not be much room left.