We've seen this so many times we're not sure why we even care anymore, but this one struck a chord. You see it's one thing when some website capitalizes the R in Blu-ray, because you know, they don't know any better. And it's another thing when a PR person for one of the members of the board of directors of the association does it in a slide at a press event. But it's a totally different animal all together when one of the members of the board of directors builds the incorrect spelling into the auto-correct feature of its flagship mobile phone. We knew Apple thinks Blu-ray support in OS X was a bag of hurt, but does that mean is has to go and spell it wrong? Hit the read link on Blu-raydisc.com for the correct spelling.