Always good for an optimistic Blu-ray outlook, analyst Futuresource this week continued to peg 2012 as the year Blu-ray breaks into the mainstream, while reducing its prediction of discs sold this year in the format from 95 to 75 million. The expectation is that within the next couple of years hardware could drop to as cheap as $50 for an "entry-level" Blu-ray player, with dedicated set-top box owners snapping up high definition discs at a much quicker rate than the currently PS3-dominated (6% to 3%) audience. Check Video Business for the full recap, but just in case you hadn't heard, rumors of Blu-ray's impending demise are greatly exaggerated.